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Reloved Again: Luxury Retail Transformation

How we boosted local visibility and online sales for a luxury retail store in Chelsea with a 77% increase in direction requests and 372% growth in Google Shopping clicks.

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The Challenge

Reloved Again, a luxury retail store specializing in pre-owned designer goods located in Chelsea, was struggling to attract local shoppers and convert online visitors. Despite having a prime location and high-quality products, they faced several challenges:

  • Limited visibility in Google search results for local shoppers
  • Low in-store foot traffic despite online interest
  • Products not properly indexed on Google Shopping
  • Underperforming digital advertising campaigns
  • Lack of automated email marketing system

They needed a comprehensive digital strategy to increase both in-store visits and online sales while establishing a stronger online presence in the competitive luxury retail market.

Our Strategy

We implemented a multi-channel approach focusing on local visibility, product discovery, and customer engagement:

  • 1

    Google My Business Optimization

    Enhanced their GMB profile with accurate information, high-quality images, and regular updates to improve local search visibility and engagement.

  • 2

    Google Merchant Center Setup

    Created and optimized their Google Merchant Center account, ensuring all luxury products were properly indexed and visible on Google Shopping.

  • 3

    SEO Improvements

    Implemented technical SEO fixes and content optimizations to improve organic search rankings and drive more qualified traffic.

  • 4

    Meta Ads Campaigns

    Developed and optimized targeted advertising campaigns on Meta platforms to reach potential customers and drive conversions.

  • 5

    Email Marketing Automation

    Integrated Klaviyo for email marketing automation, enabling personalized communication with customers and prospects.

  • 6

    Pinterest Optimization

    Began optimizing their Pinterest profile to boost domain authority and reach new audiences interested in sustainable luxury fashion.

Results

Our comprehensive digital strategy delivered exceptional results for Reloved Again, significantly boosting both online visibility and in-store traffic:

0
Direction Requests
More shoppers finding their way to the Chelsea store
0
Google My Business Calls
Increased direct inquiries from local shoppers
0
Google Shopping Clicks
1.68K clicks from high-intent shoppers
66.6x
ROAS on Meta Ads
Exceptional return on advertising spend
Profile Views +26%
Searches +22%
SEO Traffic +7.97%

Key Performance Metrics

Data for one month right after the campaign was launched.

0
Profile Views
0
Searches
+7.97%
SEO Traffic
0
Direct Purchases
89.91K
Impressions
100%
Products Indexed

Client Testimonial

"Hyplify is my super power. They transformed our digital presence and brought in customers we never would have reached otherwise. The increase in foot traffic and online sales has been phenomenal."
Anne Owner, Reloved Again

What's Next

Building on our success, we're continuing to work with Reloved Again to further enhance their digital presence and drive growth:

  • Setting up TikTok Shop to enable direct product sales via short-form video content
  • Launching TikTok Ads campaigns to boost brand visibility among younger audiences
  • Initiating backlink collaborations with fashion blogging websites for improved domain authority
  • Continuing SEO keyword growth and optimization
  • Enhancing email and SMS automation flows for better customer retention

Ready to Transform Your Business?

Whether you need more leads, higher Google rankings, or a complete digital overhaul, Hyplify has the tools, skills, and strategy to make it happen.

Book Your Free Consultation